I’m the creative force behind packaging that stands out, tells a story, and drives sales. From concept to completion, I specialize in transforming ideas into tangible, eye-catching designs that not only grab attention but also enhance brand identity. My expertise lies in managing all aspects of packaging development—meeting tight deadlines, staying within budget, and ensuring top-notch quality at every step. Whether I’m working with industry-leading brands or licensed properties, I bring passion, precision, and a strategic eye to everything I do.
Key Highlights
- Expert in End-to-End Packaging Design: Experienced in overseeing every phase of the packaging process—from ideation and design to prototyping, photo direction, and final production.
- Branding Guru: I’ve helped brands like Soundlogic, Audiolux, Itek, Tech Toyz, and NuvoMed elevate their retail presence through cohesive, impactful packaging. I also have a strong portfolio working with well-known licensed products, including The Voice and The U.S. Army.
- Retail Powerhouse: My designs have been featured in major retail chains such as CVS, Kohl’s, Kroger, Menards, and ALDI—places where packaging must perform under pressure, stand out on shelves, and represent the brand’s core message.
- Global Collaboration: Working directly with factories in China, I manage the design, photo editing, and prepress work to ensure the highest standards of production. My role also extends to overseeing manufacturing and quality control to guarantee consistency across all SKUs.
What I Do
Packaging Design and Strategy:
From a blank page to the finished product, I specialize in creating packaging that speaks directly to the consumer. For example, if you’ve ever seen The Voice retail packaging for headphones, earbuds, or speakers, that’s me—capturing the energy of the brand while maintaining a consistent look across multiple products.
End-to-End Project Management:
Packaging projects aren’t just about creativity; they’re about coordination. I’ve successfully managed the end-to-end process of product rollouts, including coordinating timelines, aligning with production teams, and keeping everything on track—whether for a single SKU or an entire line.
Prototypes & Mock-Ups:
I create design renderings that bring products to life before they hit the production floor. These initial mock-ups help visualize everything from packaging concepts to display designs, offering multiple creative directions that align with the brand’s goals.
Collaboration with Factories & Vendors:
I work hand-in-hand with factories in China, ensuring that designs are executed to perfection. From working on product photos to reviewing packaging prototypes and final samples, I ensure quality control from start to finish.
Retail and Print Coordination:
The details matter, and I oversee everything from prepress work to liaising with printing and manufacturing teams to ensure that every package is produced exactly as intended, with attention to color, material, and overall impact.
Notable Projects & Achievements
- The Voice Retail Packaging: Designed and developed retail packaging for The Voice brand, including headphones, earbuds, and speakers, creating a cohesive visual identity across all products.
- U.S. Army Licensed Products: Created packaging for a range of licensed products sold in major retailers, capturing the essence of the brand while maintaining authenticity.
- Multi-SKU Brand Rollouts: Successfully managed large-scale brand rollouts with several SKUs, coordinating across teams to ensure on-time delivery and seamless execution.
- Retail Success: My packaging has been featured in major retail locations such as CVS, Kohl’s, Kroger, Menards, and ALDI—stores where strong visual appeal and strategic branding are key to attracting customers.
Tools & Expertise
Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), PowerPoint (for mock-ups and initial design concepts), and other design software.
Project Management: Experienced in managing timelines, budgets, and workflows across multiple teams, from design to production.
Prepress & Production: Knowledge of prepress requirements, print specifications, and quality assurance to ensure designs are executed flawlessly.
Factory Coordination: Direct experience with international factories, managing communication and ensuring quality and consistency in production.
Let’s Connect!
If you need a packaging designer who can take your brand to the next level and deliver outstanding, market-ready products—on time and on budget—I’m your person. Let’s chat about how I can help bring your packaging projects to life!
630-673-2907