Above are some retailers where my work is currently on shelves.
Creative force behind consumer product packaging that captures attention, tells a compelling story, and drives sales—from concept to completion. With 20 years of experience as the lead in-house designer for a company specializing in the manufacturing and distribution of consumer goods, I bring a wealth of expertise to every project.
I specialize in transforming ideas into tangible, eye-catching designs that not only grab attention but also enhance brand identity. My expertise lies in managing all aspects of packaging development—product naming, structures, meeting tight deadlines, staying within budget, and ensuring top-notch quality at every step. Whether I’m working with industry-leading brands or licensed properties, I bring passion, precision, and a strategic eye to everything I do.
- Expert in End-to-End Packaging Design: Experienced in overseeing every phase of the packaging process—from ideation and design to prototyping, photo direction, and final production.
- Branding Guru: I’ve helped brands like Soundlogic, Audiolux, Itek, Tech Toyz, and NuvoMed elevate their retail presence through cohesive, impactful packaging. I also have a strong portfolio working with well-known licensed products, including The Voice and The U.S. Army.
- Retail Powerhouse: My designs have been featured in major retail chains such as CVS, Kohl’s, Kroger, Menards, ALDI, TJX, Love’s, Walmart, Albertsons, The Home Depot, Family Dollar—places where packaging must perform under pressure, stand out on shelves, and represent the brand’s core message.
- Global Collaboration: Working directly with factories in China, I manage the design, photo editing, and prepress work to ensure the highest standards of production. My role also extends to overseeing manufacturing and quality control to guarantee consistency across all SKUs.
Below are some images of packaging I have created and are currently on store shelves.