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Design, Photo Direction, Print Production

Designing a retail MEGA-LIGHT Cordless Work Light Countertop Display requires both practical functionality and strong aesthetic appeal to attract customers while promoting the product’s key features. The goal is to create an eye-catching, informative, and intuitive display that communicates the product’s strengths and encourages purchase.
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Product Features: Identify key selling points for the MEGA-LIGHT Cordless Work Light.
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Cordless, rechargeable
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High lumens, long battery life
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Durability (impact-resistant, weather-resistant)
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Versatility (multiple light modes, adjustable angles)
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Target customer: DIY enthusiasts, professional contractors, home improvement enthusiasts
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Brand Identity: Make sure the design aligns with the brand’s tone (e.g., rugged, professional, dependable).
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Target Audience: Determine whether the primary customers are contractors, hobbyists, or homeowners. Tailor the display to appeal to their needs.