U.S. Army Licensed Products: Created packaging for a range of licensed products sold in major retailers, capturing the essence of the brand while maintaining authenticity.
Designing the retail US Army packaging requires both practical functionality and strong aesthetic appeal to attract customers while promoting the product’s key features. The goal is to create an eye-catching, informative, and intuitive display that communicates the product’s strengths and encourages purchase.
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Get Inspiration. …
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Know The Product and Its Functional Requirements. …
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Know The Target Audience. …
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Keep It Simple. …
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Tell Your Story Through Colors & Fonts. …
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Make It Attractive To Stand Out. …
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Consider Shelf Impact.